Many aviator watches have their origin in wartime. The pilot’s watch also replaced the idea of the watch as a mere decorative element and added a new, technical oriented and then primarily male target group. The dream of flying and the associated sense of freedom made the pilot’s watch attractive to non-pilots as well. So it was combined with one of the most modern engineering achievements of its time and the early 20th-century popular myth of high technology. On the other hand, it also found popularity amongst those who would never enter a cockpit, but appreciated the symbolism of the watch. On one hand, the two world wars that took place, caused the rapid rise of the pilot’s watch. Other watch manufacturers quickly adapted the idea of the pilot’s watch. It has set a milestone, not only in the history of the pilot’s watches, but also in the history of the wristwatch: Until then pocket watches were the most popular timepieces – which were less practical when trying to steer a plane at dizzying heights. Optically it is characterised by its angular design and the strikingly set screws on bracelet and bezel. Rather it looks like a fashionable dress watch. The Cartier Santos, which the aviation pioneer wore in the world’s first scheduled engine-powered flight, later become an icon of the luxury watch world and today it would no longer be considered a typical aviator watch. The first pilot’s watch was developed in 1906 by the famous Parisian watchmaker Louis Cartier as a gift for his friend, the pilot Alberto Santos-Dumont. History and development of pilots watches And since there is already a lot to tell in the eventful history of pilot's watches, we would like to take a closer look at this type of watch. The aviator watch is a classic among wristwatches - and one that can already look back on more than 100 years of success.
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